Halloween, just like other holidays, is about creativity. How brands can be creative using digital marketing?
It can’t be questioned that Halloween is one of the most well-loved holidays around the globe. Pretty much everywhere, the spooky season is celebrated, and people go crazy with shopping. And for retailers, this is such a great opportunity to up their sales by taking advantage of great marketing opportunities.
Halloween is a great time for many businesses to unleash their creativity and get those marketing ideas on the road. In other words, if you want to create that exposure for your business, especially if it’s a small one or a start-up, you will have to first come up with creative ways to do just that.
Importance of creativity in digital marketing
For many years, creativity has been a critical element of marketing in this digital world. And long before the revolution of the Internet, it was significant to marketing in general.
If you want your business to get noticed in the marketing world, you will have to be smart, informative, and most of all creative. Because for one, almost every online user or customer has become sophisticated as time goes by. They need channels and devices that can provide them with an engaging and seamless experience.
Using creativity will then allow you to make an impact in your market and get the full attention of your target audience. However, what you should know is that there’s actually a “creativity” that already seems the same as on others’ marketing campaign. And there is that genuine one that truly stands out as unique.
There are even times when businesses are getting fooled with the idea that digital marketing is some kind of a number game. When the truth is, it’s not. As a matter of fact, all of the outstanding marketing campaigns are made from out-of-the-box ideas. Their impacts last for a very long time because they used something no one thought of.
The six creative elements of digital marketing
It’s imperative for a digital marketer to be highly knowledgeable and skilled when it comes to creative media elements. As mentioned above, you need to create unique content if you want your business to stand out. Luckily for you, there are different creative elements that you can use to set your brand apart from the rest. Here they are:
As most people say, video is the future. And for years, video marketing has been one of the most attractive elements of digital marketing. With such a powerful tool, you get your target market’s attention and hold on to it.
Video marketing gives you freedom for brand storytelling. If utilized in the right way, this excellent medium can induce emotions that your business can use to tell stories. You can effectively promote your business or brand by creating short films or music videos. You can then take advantage of social media or YouTube to create and promote these campaigns.
With video marketing, you have a highly effective medium that is not just attractive but also very shareable and versatile. It can even be used in several other ways such as product explainer videos, webinars, landing pages, blog articles, and website heroes.
Another great way to convey the right message regarding your brand is through creative and professional photography. This is an excellent approach to showcase your offers in the limelight. By showing the value attached to your products or services, you are making the potential customers think about your brand.
Through photography, you can capture attention quickly and share relevant information at the same time. After all, our minds are said to pick up on nonverbal cues, and photos can tap on those brain parts that are hard to reach through audio and text.
Using quality photographs on your marketing campaign also enables you to provide a compelling pitch with an emotional appeal that can result to better advertising efficiency. Keep in mind that emotion is crucial in selling a service or product, so your campaign has got to have that emotional punch.
One of the effective ways to make an impact is through text-based content illustrations sprinkled up with engaging materials. This medium gives you the liberty to create whatever you think of and go as far as you want to.
Illustrations or graphics are primarily used to promote brands on social media and initiate an interaction with the target audience. This is an ideal choice for products or services that are intangible or are not much to show.
For instance, in this recent ad of Starbucks, they began rolling out their Halloween-themed cups, which are glow in the dark as well.
Photo by sirensaviors
Another important element of creative digital marketing is content. It should be relevant, informative, attractive, and of course unique. Whatever type of content you want to create, it’s crucial to have amazing storytelling while giving the right amount of information to the audience.
Words have always been powerful. And if you want to create and maintain constant engagement with your customers, you need to produce a well-written ad copy. It’s unbeatable.
Using quality content is you basically educating your audience on what you can offer. This can take the form of company About pages, blog posts, or product pages. You may even include extras like reviews or tutorials to help your target market make educated purchasing decisions.
If you want more options for brand promotion and engagement, you can take advantage of digital audio marketing. Nowadays, many businesses are producing their own podcasts or online radio stations to tell stories about their brands and communicate with their customers.
However, take note that this type of medium is only ear media. If you can advertise your products without visuals, then it’s a good choice for you.
On a good note, making use of digital audio channels for your campaign allows you to reach potential customers who are not getting things on more cluttered mediums. In other words, you’re pretty much giving your brand here an exclusive share of ear and attention.
So whether you’re opting for recorded posts, sponsored podcasts, or native audio ads, you are literally and figuratively establishing your brand voice and getting that message to the right people.
Last but not least, you can make use of a variety of colors to come up with a unique narrative. Using this will actually allow you to establish branding by using the colors in a way that it constantly resembles your brand. In short, colors and fonts will define your brand’s image, from your website to your promotional materials.
Having said that, it is important for your branding and creative team to set a palette that is appropriate for what you are selling or offering. At the same time, do not forget to consider your brand’s personality and if it will differentiate you from the rest.
Eight marketing ideas to consider this Halloween
So since Halloween is right around the corner, we’ve listed some spooky promotional ideas that can help you take advantage of this holiday.
- Wicked holiday deals. Now get those bone-chilling deals running! You can spread the word for your upcoming promos on email marketing campaigns or through social media.
- Decorate your site. Email marketing and social media for promotions are not enough. Spruce up your website with a spooky look as well and increase those Halloween sales!
- Use your fangtastic social media profiles. Dress up your social media profiles and get those Halloween vibes going. Your team can also create some spooky visual content and videos, or even launch some Halloween-themed giveaways.
- Partner up with some wizards/witches. Try to find some business collaborations you can take part in. If you can’t find any, you can launch an event yourself and invite others. You can host a scavenger hunt, throw a spooktastic party, or a trick-or-treating event.
- Take advantage of Google Ads. Prior to planning to bid on keywords for ads, make sure they came from well-researched analysis and are on trend for the upcoming holiday. Use Google Ads for your campaign and skyrocket your holiday online sales.
- Spooktastic photos are a must. Halloween is among the best occasions for decorations and costumes. Have your team or products put up their best costumes and take photos—then post them!
- Urgent discount promotions are great. Most of the time, customers are more attracted to flash deals or extra-hour sales. Release up-front and limited offers to grab that last sale for your business.
- Optimize a mobile-friendly Halloween site. Don’t forget that your website should be mobile responsive to ensure your customer’s smooth shopping experience, especially this holiday. Organize your Halloween pages to be mobile responsive.
So there you have it—several tips on how you can be creative using digital marketing, especially this Halloween. We hope you now have a clear idea of what you should do this upcoming holiday to improve that customer engagement. Don’t let this current pandemic hinder you from boosting your online sales. Get crazy, creative, and light up your customers’ excitement this spooky season.