SEO

What is SEO and Why Does It Matter?

Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out…

GUIDE

Case Closed! 3 Digital Marketing Ideas For Your Law Firm

In 2009, the legal field officially became over-saturated. Ten years later, the bulk of law firms are still feeling the trend, which has translated negatively for partners in two ways: It’s now harder to acquire ideal clients, and there’s fiercer competition for the best and the brightest new talent. “My law firm can’t find enough…

GUIDE | LATEST | SEO

5 Easy Tips to Climb Search Rankings

We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings on all major search engines over time. Persistence…

GMB | GUIDE | SEO | Social Media | UPDATES

5 Reasons You Need Instagram for Your Business

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform. 1. Skyrocket Your Engagement The data shows that…

GUIDE | SEO | Social Media

Quality Over Quantity

Businesses don’t always know what they’re getting into with social posting. Most turn to outsourcing because they don’t have the time to get to know the process and learn to navigate social media. They may as well be holding up a big SOS beacon. You need to be an expert in the field so you…

GMB | GUIDE | PPC | SEO

How to Respond to Positive Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this…