HOW TO | PPC | UPDATES

30 Digital Advertising Statistics for Businesses

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with…

GUIDE | HOW TO | SEO

5 Tips for Driving CRO on Mobile

It’s no secret that mobile is the most popular search platform today. Customers now expect a frictionless, even touchless mobile experience, which is why Google recently shifted from a desktop to a mobile-first index. The upshot for Long Beach, CA-area business owners is that they must be agile and adapt their digital marketing approach by…

FEATURED | GUIDE | HOW TO | SEO

The Secret Sauce: How to Use Keywords to Drive Conversion Rate

An SEO strategy is always going to have a lot of ingredients. If you focus all your efforts on link outreach, for example, your results will suffer. In addition to linking, there is answer box targeting, local packs, on-page optimization monitoring, content marketing ideation, creation, and publishing. An SEO services company in Long Beach, CA…

FEATURED | HOW TO | LATEST | UPDATES

5 ways Thought Leadership can change your business

Delving into thought leadership is definitely something that will change you, your business and your ROI. You can leverage business growth by introducing new products, brands, hiring, firing and the like, but by implementing a thought leadership strategy, you’ll see immense business growth by doing what you are already doing. You’ve already got the ideas,…

FEATURED | GUIDE | HOW TO

Three Ways to Avoid the Messy Transactions

  I recently spoke with Jim Davidson, CPA, CFF, CM&AA, CFE, president and managing partner of Avant Advisory Group, a firm that specializes in Mergers & Acquisitions as one of its core practice areas. Davidson gave us some great advice about how to avoid “messy” transactions and be confident in your company’s ability to close…