GMB | GUIDE | HOW TO

Tips for Providing The Perfect Customer Experience

Amazing customer service may seem like a lot of extra work on a short-term basis, but it does improve your brand image and goodwill, which means a lot in the long run. No matter how big or small your business is, you must focus on making your customers happy. There are many ways to do…

HOW TO | PPC | UPDATES

30 Digital Advertising Statistics for Businesses

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with…

HOW TO | Social Media

How to Engage Your Audience Through Social Media

Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below. Once you understand how they all work and which will suit your business best, learn how to handle them and other factors…

GMB | GUIDE | HOW TO | SEO | Social Media

How to Perform a Local SEO Audit for Your Business in 12 Steps

Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in the “Snack Pack” and 10…

GMB | GUIDE | HOW TO | SEO

How to Rank in Google Maps Local 3-Pack to Get More Customers

Google normally displays Google Maps local 3-Pack (Google Local Listings) on searches before organic results. For local business owners, this is the best place to rank. But, how do we get there? Optimize your Google My Business Profile When we say optimize, the information must be updated, accurate, and best represents the business. Here are…

GUIDE | HOW TO | SEO

5 Tips for Driving CRO on Mobile

It’s no secret that mobile is the most popular search platform today. Customers now expect a frictionless, even touchless mobile experience, which is why Google recently shifted from a desktop to a mobile-first index. The upshot for Long Beach, CA-area business owners is that they must be agile and adapt their digital marketing approach by…

GUIDE | HOW TO | SEO

The 3 Step Process to Landing Answer Boxes

The Answer Box might just be the most lucrative organic search asset you are not optimizing for. But it also might not be for lack of trying. The answer box, or featured snippet as it is referred to by Google, has been around for a number of years now and continues to pose a considerable…

FEATURED | GUIDE | HOW TO | SEO

The Secret Sauce: How to Use Keywords to Drive Conversion Rate

An SEO strategy is always going to have a lot of ingredients. If you focus all your efforts on link outreach, for example, your results will suffer. In addition to linking, there is answer box targeting, local packs, on-page optimization monitoring, content marketing ideation, creation, and publishing. An SEO services company in Long Beach, CA…

FEATURED | HOW TO | LATEST | UPDATES

5 ways Thought Leadership can change your business

Delving into thought leadership is definitely something that will change you, your business and your ROI. You can leverage business growth by introducing new products, brands, hiring, firing and the like, but by implementing a thought leadership strategy, you’ll see immense business growth by doing what you are already doing. You’ve already got the ideas,…

FEATURED | GUIDE | HOW TO

Three Ways to Avoid the Messy Transactions

  I recently spoke with Jim Davidson, CPA, CFF, CM&AA, CFE, president and managing partner of Avant Advisory Group, a firm that specializes in Mergers & Acquisitions as one of its core practice areas. Davidson gave us some great advice about how to avoid “messy” transactions and be confident in your company’s ability to close…