FEATURED | GMB

4 Tips for Creating Effective Google My Business Listing

Google My Business, when launched in 2014, was just another free service by Google to help businesses grow for free. Later it became Local Businesses’ best friend as it became easier for them and Franchised brands to be found on Google. Right now, Google has got highly programmed AI bots working in the backend that…

FEATURED | PPC

An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how…

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Creating the Perfect Social Post

What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information is also one of the leading reasons people unfollow…

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Top New Year’s Resolutions for Small Business Owners in 2020

As the New Year (and new decade!) approaches, small business owners should be examining their operations in 2019 and devising a list of things they can do better in 2020. Resolutions help us improve on the shortcomings of the year prior. For instance, entrepreneurs should now be thinking about how to improve their marketing efforts in the…

FEATURED | SEO

Mobile-First Optimization: What it Means for SEO

Google’s relatively new mandate of mobile-first indexing has caused a bit of panic among the SEO community. The changes went into effect early in 2018 and there is still plenty of confusion and misinformation out there. What is mobile-first indexing? Essentially, it is Google altering their search method to crawl sites in a different order….

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Why SEO Is a Better Investment than PPC

SEO and PPC are often compared by business owners looking for the most effective SEO solutions in Long Beach, CA. One of the most common refrains is that they are both worth pursuing because they serve different ends: PPC is ideal for getting lots of fast traffic through the door while SEO takes a while…

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The Secret Sauce: How to Use Keywords to Drive Conversion Rate

An SEO strategy is always going to have a lot of ingredients. If you focus all your efforts on link outreach, for example, your results will suffer. In addition to linking, there is answer box targeting, local packs, on-page optimization monitoring, content marketing ideation, creation, and publishing. An SEO services company in Long Beach, CA…

FEATURED | GUIDE | SEO

Stop the madness – Understanding Google’s Algorithm

The everlasting mystery of the internet, the Google algorithm. Ok, maybe it isn’t a complete mystery. We have a pretty good idea of how it works conceptually, the details are just a little bit hazy. It is easy enough to understand the process, the criteria, and the philosophy behind it. Exactly how they are all…

FEATURED | SEO

2018 Google’s Algorithm Changes and Optimization Strategies

Optimizing for the New SERP Features Google has gone and given itself a serious overhaul for 2018, and most are still wondering exactly how these changes will affect their business and its page ranking. SERP, or Search Engine Results Page, features refer to all the different formats Google now uses to return search results. Although…

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5 ways Thought Leadership can change your business

Delving into thought leadership is definitely something that will change you, your business and your ROI. You can leverage business growth by introducing new products, brands, hiring, firing and the like, but by implementing a thought leadership strategy, you’ll see immense business growth by doing what you are already doing. You’ve already got the ideas,…