Maximize Your Advertising Budget with Search Engine Marketing

When time is of the essence, search engine marketing or SEM is your best bet at getting results from online marketing campaigns and website optimization.

With American adults spending 35 percent of their time each day accessing the Internet through a desktop, mobile, or tablet, marketers have a better chance of reaching target audiences through online advertising. SEM is the way to go about it.

The Basics of Search Engine Marketing

Not to be confused with search engine optimization or SEO, search engine marketing is the practice of publishing paid advertisements on search engines to gain visibility and drive traffic to your website. It is a more straightforward approach than SEO as it targets audiences that fit into your criteria for potential customers.

SEM comes in several forms:

  • Pay-per-click (PPC) advertising
  • Display and banner website ads
  • Mobile ads
  • In-App ads

Boost your Marketing and SEO with SEM

Get results fast by supplementing your organic SEO with our SEM services.

  • Secure conversions for every cent you spend on online marketing.
    Keep track of your advertising budget and get measurable and concrete results from each campaign.
  • Attract high-quality traffic to your website.
    Seek out your target audience and bring people most likely to be your customers to your website.
  • Gain more leads and grow your bottom line.
    Increase your chances of securing conversions by pitching your products and services to your target audience.
  • Establish your brand authority.
    Stay visible, make audiences familiar with your brand, and quickly earn their trust.

Our Methodology

We streamline SEM so you can get the most of your investment. See our process below.

  • Keyword Research
    We assess your competition and your current standing in your industry.
  • Landing Page Analysis & Optimization
    We optimize ad landing pages to ensure you get conversions and leads.
  • Adwords Campaign Setup
    Our ad specialists create ad accounts and place bids on your target keywords.
  • Conversion Tracking Setup
    We go beyond impressions and ad clicks to measure the impact of SEM.
  • Ad Creation
    Our marketing-savvy content creators will put together ads that entice your target audiences.
  • Persistent Optimization
    We help you maximize your budget by adjusting ad parameters until you get the best results.
  • Reporting and Analysis
    Receive monthly reports detailing the successes of your campaigns.

Feedback Systems, Inc. helps you get the most value out of your advertising budget. Our cost-effective SEM solutions will extend your brand’s reach all over and beyond.

At the CORE

At the CORE of every project is the opportunity to:

Create Competitive Advantage
Identify Opportunities for Growth
Retain More Customers
Attain Excellence Based on the Voice of the Customer

Contact us today for an assessment.