HOW TO | Social Media

How to Engage Your Audience Through Social Media

Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below. Once you understand how they all work and which will suit your business best, learn how to handle them and other factors…

GUIDE | Marketing

Top Ten Most Asked Digital Marketing Questions and Answers

One of the things that many growing businesses focus on is how to reach their target customers effectively. And while some may opt for traditional forms of advertising like print ads, the majority of them now take advantage of digital marketing. This method is said to be easier and better, considering the huge number of…

HOW TO | Marketing

Five Ways to Pivot your Marketing Strategy During COVID-19

This pandemic certainly forced many businesses to navigate through uncharted waters. No matter what type of company you’re running, creating new marketing strategies is highly essential, especially at this time. It can indeed be hard to adjust the strategies you’ve worked on before. But if you want your business to survive these hard times, you…

Uncategorized

The Big Halloween Business

Halloween, just like other holidays, is about creativity. How can brands be creative using digital marketing? It can’t be questioned that Halloween is one of the well-loved holidays around the globe. Pretty much everywhere, the spooky season is celebrated and people go crazy with shopping. And for retailers, this is such a great opportunity to…

GMB

Google My Business: You Need It for Local SEO

The current state of the world brought home the importance of e-commerce for local economies. With people spending more time at home and relying on web-based services wherever available, it follows that businesses should also be online. With local businesses doing what they can to be seen first and get noticed online, you need to…

FEATURED

Benefits Of Outsourcing Your Digital Marketing

Many businesses nowadays are curious about whether they can run their own digital marketing campaign. Yes, it may be possible. But only if you internally have the right people and tools to do so. Such a step may turn out to be a bigger challenge than you expected. Truth is, managing digital marketing in-house can…

FEATURED | PPC

Signs You Should Invest More In Digital Marketing

Today, tons of businesses are focused on establishing good digital marketing. However, do know that investing in such work can be expensive, time-consuming, and challenging. Digital marketing isn’t something you execute once then proceed to work on your usual operations. If you want to get desirable results, you need to continuously work on it and…

GUIDE | PPC | Social Media

5 Best Practices For Lead Generation During This Pandemic

As of now, there’s still no definite prediction as to when this COVID-19 outbreak will end. And as days go by, more and more businesses are struggling to reach their lead generation targets as in-person activities have been totally suspended. On a positive note though, this means that prospects and customers are spending more time…

SEO

The Increasing Importance of SEO During and After the Pandemic

Since the very first banner ad was posted on the internet in 1994, digital marketing has been growing quickly and steadily. Over time, more effective advertising strategies have been developed to make the most of the internet’s growing reach and the mountains of data continuously being gathered. Because of the pandemic, the need to stand…

Web Design

The Importance of Web Design to Your Marketing Strategy

How important is your web design to your digital marketing strategy? The answer is: very. Your website is the place where most people will interact with your business. Both your online and offline marketing activities will most likely send users to your website. Whether it’s to get information about your services and products, to make…

SEO

What is SEO and Why Does It Matter?

Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out…