30 Digital Advertising Statistics for Businesses
HOW TO | PPC | UPDATES

30 Digital Advertising Statistics for Businesses

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with…

5 Reasons You Need Instagram for Your Business
GMB | GUIDE | SEO | Social Media | UPDATES

5 Reasons You Need Instagram for Your Business

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform. 1. Skyrocket Your Engagement The data shows that…

Critical Data For Online Business Listings
GMB | GUIDE | SEO | UPDATES | Web Design

Critical Data For Online Business Listings

Listings for local SEO If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business. The more accurate and consistent data there is about your business across the web,…

FEATURED | HOW TO | LATEST | UPDATES

5 ways Thought Leadership can change your business

Delving into thought leadership is definitely something that will change you, your business and your ROI. You can leverage business growth by introducing new products, brands, hiring, firing and the like, but by implementing a thought leadership strategy, you’ll see immense business growth by doing what you are already doing. You’ve already got the ideas,…

GUIDE | UPDATES

What’s the difference between a thought leader and an influencer?

Whether marketing yourself or your brand, you want to be known as someone ahead of the game, with brilliant, innovative ideas and an impactful presence. But, are you a thought leader or are you an influencer? There is a definite distinction between the two, of which we will explore below. How are they alike? Thought…

FEATURED | UPDATES

How carriers can leverage the power of big data

No. 1: Take a walk in your customer’s shoes Carriers’ previous focus on system maintenance has netted them one significant outcome: increased internal and back-end efficiencies. Unfortunately, in today’s digital world where customers can purchase food, clothing and other household goods at the click of a button but can’t yet do the same with insurance,…

FEATURED | UPDATES

What you don’t know will hurt you and what others know can too…

We recently spoke with Brad Watt, CEO of Crossfield Products Corp., a manufacturer of construction coating, overlay and fluid-applied flooring materials. With 40 years of experience in the business, he had some fantastic knowledge to share with us on how to improve your bottom line by improving the communication within your organization. If you’re a…

FEATURED | GUIDE | HOW TO | UPDATES

Linking Customer Satisfaction Measurement to Financial Performance

One of the main benefits of Customer Satisfaction research is provided through the capability to observe trends on indicators that are directly tied to financial performance.  Companies can use ongoing measurement as an early warning system to monitor and detect drops in performance and to determine how to take corrective action.  When performance is stable…

GMB | GUIDE | HOW TO | UPDATES

Components of a Reliable Customer Satisfaction Program

One of the primary indicators of successful business performance is Customer Satisfaction Measurement.  Companies benefit from listening to their customers and taking notice of what they say about their strengths and weaknesses.  It is not enough to just hear what customers are saying.  Companies need to be able to understand the composition of their customer…