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What inspires you?

As many of you know, I have made it my mission to help people better understand what it takes to become a “thought leader”. One of the thought leaders that inspires me is Simon Sinek, a self-built thought leader whose motivational “Start With Why” axiom has enjoyed great celebrity. Not only does Simon Sinek motivate…

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4 Ways Thought Leadership Articles Differ From Content Marketing

Content marketing is an extremely effective way to build your business, increase sales and achieve the trust of your audience. Essentially, content marketing is a very strategic marketing approach where you deliver consistent and relevant content to a clearly-defined audience in return driving profitable customer actions. Most businesses from multi-billion dollar corporations all the way…

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From Trade Magazines to B2B Pay-Per Action IT Lead Generation: The Ongoing (Re)Evolution

The world of B2B IT marketing used to be simpler and easier to understand. There were only a few choices for advertising and of these the most ubiquitous were: Point of sale Billboards Trade publications and other print options Broadcast Trade shows Direct mail When it came to B2B IT marketing and display advertising, trade…