GUIDE | PPC | Social Media

5 Best Practices For Lead Generation During This Pandemic

As of now, there’s still no definite prediction as to when this COVID-19 outbreak will end. And as days go by, more and more businesses are struggling to reach their lead generation targets as in-person activities have been totally suspended. On a positive note though, this means that prospects and customers are spending more time…

Social Media

What Social Media Monitoring Can Teach You About Your Business

Intro to Social Media Monitoring Have you ever been at a party and caught a person or a group glancing at you while whispering covertly? What’s up with that? Is your fly open? Does someone have a crush on you? Does someone want to throw a drink in your face? You’d want to know, wouldn’t…

HOW TO | Social Media

How to Engage Your Audience Through Social Media

Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below. Once you understand how they all work and which will suit your business best, learn how to handle them and other factors…

FEATURED | Social Media

Creating the Perfect Social Post

What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information is also one of the leading reasons people unfollow…

Social Media

Why is Social Media Important?

Since the early 2000s, social media platforms have revolutionized the way people connect with one another. Today, there are 2.3 billion active users of social media worldwide. Business owners who take advantage of the ocean-sized lead pool created by social media channels will undoubtedly reel in a boatload of benefits. Currently, the number of brands present on…

GMB | GUIDE | SEO | Social Media

What is Content Marketing and Why Does It Matter?

In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially when the inflated budgets of larger businesses made it difficult to compete. Today, there are many different avenues for business owners to interact with consumers, and social media makes it easier than ever for…

GMB | GUIDE | HOW TO | SEO | Social Media

How to Perform a Local SEO Audit for Your Business in 12 Steps

Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in the “Snack Pack” and 10…

GMB | GUIDE | SEO | Social Media | UPDATES

5 Reasons You Need Instagram for Your Business

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform. 1. Skyrocket Your Engagement The data shows that…

GUIDE | SEO | Social Media

Quality Over Quantity

Businesses don’t always know what they’re getting into with social posting. Most turn to outsourcing because they don’t have the time to get to know the process and learn to navigate social media. They may as well be holding up a big SOS beacon. You need to be an expert in the field so you…

GUIDE | SEO | Social Media

5 Reasons New Customers Aren’t Finding Your Plumbing Company Online

Do you believe your plumbing company can be found easily online by potential clients? Think again.