Mobile-First Optimization: What it Means for SEO
FEATURED | SEO

Mobile-First Optimization: What it Means for SEO

Google’s relatively new mandate of mobile-first indexing has caused a bit of panic among the SEO community. The changes went into effect early in 2018 and there is still plenty of confusion and misinformation out there. What is mobile-first indexing? Essentially, it is Google altering their search method to crawl sites in a different order….

Why Organic Conversion Is Getting Harder and What You Can Do About It
GUIDE | SEO

Why Organic Conversion Is Getting Harder and What You Can Do About It

Google has been making it harder to convert in organic search. In recent years, the search giant has been crowding out SERP real estate with a wide assortment of new SERP features to better match search intent. The ten blue links that marketers used to rely on have been shrinking, with no end in sight….

Understanding User Signals to Master CRO
GUIDE | SEO

Understanding User Signals to Master CRO

The most important thing every marketer needs to know in order to master conversion rate optimization is the implicit assumptions and desires—or user signals, to use the proper marketing term—of their target audience. User signals are essentially any action taken by a visitor on a site; when looked at over time, an SEO can extrapolate…

Why Regular Keyword Audits Are Crucial to Writing Copy that Converts
GUIDE | SEO

Why Regular Keyword Audits Are Crucial to Writing Copy that Converts

All marketing efforts should be built around keyword optimization. And yet keyword audits—the process of analyzing and reporting on keyword performance over time—are often overlooked or done wrong by keen marketers looking for results who don’t know exactly where to look. In fact, audits are often the first step an SEO consultant in Long Beach,…

The Secret Sauce: How to Use Keywords to Drive Conversion Rate
FEATURED | GUIDE | HOW TO | SEO

The Secret Sauce: How to Use Keywords to Drive Conversion Rate

An SEO strategy is always going to have a lot of ingredients. If you focus all your efforts on link outreach, for example, your results will suffer. In addition to linking, there is answer box targeting, local packs, on-page optimization monitoring, content marketing ideation, creation, and publishing. An SEO services company in Long Beach, CA…

Stop the madness – Understanding Google’s Algorithm
FEATURED | GUIDE | SEO

Stop the madness – Understanding Google’s Algorithm

The everlasting mystery of the internet, the Google algorithm. Ok, maybe it isn’t a complete mystery. We have a pretty good idea of how it works conceptually, the details are just a little bit hazy. It is easy enough to understand the process, the criteria, and the philosophy behind it. Exactly how they are all…