Are LinkedIn Ads Worth Paying For?
Marketing | PPC | Social Media

Are LinkedIn Ads Worth Paying For?

Many marketers are often drawn to using Facebook or Google Ads when it comes to pay-per-click campaigns. While these two obviously have mass appeal, LinkedIn Ads, on the other hand, is recognized for offering exceptional advantages through its unique and advanced features. LinkedIn ads are perfect if your business goals are to reach and engage…

The Ultimate Guide to LinkedIn Advertising: Targeting Options and Optimization Tips for Marketers
GUIDE | Marketing | PPC | Social Media

The Ultimate Guide to LinkedIn Advertising: Targeting Options and Optimization Tips for Marketers

Over the past few years, LinkedIn has become a crucial part of the ad campaigns of many marketers. And if you’re still not using this platform, you may missing out on boosting your conversion rates and increasing your ROI. With LinkedIn, you can benefit from a highly focused user base and connect with your prospects…

Top LinkedIn Advertising Ideas for 2021
Marketing | PPC | Social Media

Top LinkedIn Advertising Ideas for 2021

Today, businesses are taking their advertising strategies to LinkedIn. The platform is perfect for B2B marketers who are carrying out paid advertising. From offering unique advertising types to having a tremendous audience, the LinkedIn ad network absolutely has a lot more to offer. But in order to have a successful LinkedIn ad campaign, it’s best…

Manufacturers’ Guide to Paid Advertising
GUIDE | PPC

Manufacturers’ Guide to Paid Advertising

Paid advertising is one of the best ways to attract prospective clients, find partners, and gain new contracts. When managed by seasoned marketers, paid ads for manufacturers can be a tool for achieving goals for sales, leads, and brand awareness. Paid advertising involves the purchase of ad space in a high-traffic location, showing content that…

Signs You Should Invest More In Digital Marketing
FEATURED | PPC

Signs You Should Invest More In Digital Marketing

Today, tons of businesses are focused on establishing good digital marketing. However, do know that investing in such work can be expensive, time-consuming, and challenging. Digital marketing isn’t something you execute once then proceed to work on your usual operations. If you want to get desirable results, you need to continuously work on it and…

5 Best Practices For Lead Generation During This Pandemic
GUIDE | PPC | Social Media

5 Best Practices For Lead Generation During This Pandemic

As of now, there’s still no definite prediction as to when this COVID-19 outbreak will end. And as days go by, more and more businesses are struggling to reach their lead generation targets as in-person activities have been totally suspended. On a positive note though, this means that prospects and customers are spending more time…

The Basics of Online Advertising
PPC

The Basics of Online Advertising

How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount that they spend on digital advertising, and experts like Jamie Turner suggest digital advertising on…

Facebook Advertising vs. Boosted Posts
LATEST | PPC

Facebook Advertising vs. Boosted Posts

On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. Truth be told, Facebook’s Advertiser Help…

An Introduction to Digital Advertising Metrics
FEATURED | PPC

An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how…

How to Reach Your Audience With Digital Advertising
GUIDE | PPC

How to Reach Your Audience With Digital Advertising

Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few! So where do you start? While there are so many online options to choose from, reaching your intended…