5-Star Reviews: How They Can Help Your Business Grow and How to Get More
GUIDE | Marketing | SEO

5-Star Reviews: How They Can Help Your Business Grow and How to Get More

According to BrightLocal’s Local Consumer Review Survey, 87% of online consumers read online reviews when considering a local business to purchase from. If such a great number of potential customers are doing that to determine whether or not a business is good, you most definitely need to have positive reviews. Customer reviews are much like…

Facebook Marketing: A Beginner’s Guide
GUIDE | Marketing | Social Media

Facebook Marketing: A Beginner’s Guide

Imagine having an advertising tool with a simple setup, creative features, and immense customization. A platform that offers different, detailed ways to reach your ideal audience based on their interests, gender, age, location, and behavior on your site. And if there’s such a tool that could give you excellent results, it’s Facebook. Recognized as one…

8 Practices for Creating the Best Facebook Ads
GUIDE | Social Media

8 Practices for Creating the Best Facebook Ads

Considered the king of social networks, Facebook is one of the top platforms that the majority of marketers use, and for great reasons. It offers affordable advertising in which businesses can boost website traffic, brand awareness, leads, and revenue. And whether you’re planning to create new demand for your products or starting to build your…

Why Facebook Is the Best Place to Invest Your Ad Money
GUIDE | Marketing | Social Media

Why Facebook Is the Best Place to Invest Your Ad Money

Over the years, the advertising industry has evolved and been greatly transformed by social media platforms and the Internet. Compared to traditional marketing, businesses now have cheaper options to advertise their products and reach their target markets. And one of the platforms delivering incredible opportunities for businesses today is Facebook. If you’re looking for a…

The Ultimate Guide to LinkedIn Advertising: Targeting Options and Optimization Tips for Marketers
GUIDE | Marketing | PPC | Social Media

The Ultimate Guide to LinkedIn Advertising: Targeting Options and Optimization Tips for Marketers

Over the past few years, LinkedIn has become a crucial part of the ad campaigns of many marketers. And if you’re still not using this platform, you may missing out on boosting your conversion rates and increasing your ROI. With LinkedIn, you can benefit from a highly focused user base and connect with your prospects…

Manufacturers’ Guide to Paid Advertising
GUIDE | PPC

Manufacturers’ Guide to Paid Advertising

Paid advertising is one of the best ways to attract prospective clients, find partners, and gain new contracts. When managed by seasoned marketers, paid ads for manufacturers can be a tool for achieving goals for sales, leads, and brand awareness. Paid advertising involves the purchase of ad space in a high-traffic location, showing content that…

Top Ten Most Asked Digital Marketing Questions and Answers
GUIDE | Marketing

Top Ten Most Asked Digital Marketing Questions and Answers

One of the things that many growing businesses focus on is how to reach their target customers effectively. And while some may opt for traditional forms of advertising, like print ads, the majority of them now take advantage of digital marketing. This method is said to be easier and better, considering the huge number of…

5 Best Practices For Lead Generation During This Pandemic
GUIDE | PPC | Social Media

5 Best Practices For Lead Generation During This Pandemic

As of now, there’s still no definite prediction as to when this COVID-19 outbreak will end. And as days go by, more and more businesses are struggling to reach their lead generation targets as in-person activities have been totally suspended. On a positive note though, this means that prospects and customers are spending more time…

Case Closed! 3 Digital Marketing Ideas For Your Law Firm
GUIDE

Case Closed! 3 Digital Marketing Ideas For Your Law Firm

In 2009, the legal field officially became over-saturated. Ten years later, the bulk of law firms are still feeling the trend, which has translated negatively for partners in two ways: It’s now harder to acquire ideal clients, and there’s fiercer competition for the best and the brightest new talent. “My law firm can’t find enough…

What Are Citations and Why Are They Important?
GMB | GUIDE

What Are Citations and Why Are They Important?

A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings. Local businesses can actively manage many…