GUIDE | Marketing | Social Media

Facebook Marketing: A Beginner’s Guide

Imagine having an advertising tool with a simple setup, creative features, and immense customization. A platform that offers different, detailed ways to reach your ideal audience based on their interests, gender, age, location, and behavior on your site. And if there’s such a tool that could give you excellent results, it’s Facebook. Recognized as one…

GUIDE | Social Media

8 Practices for Creating the Best Facebook Ads

Considered the king of social networks, Facebook is one of the top platforms that the majority of marketers use, and for great reasons. It offers affordable advertising in which businesses can boost website traffic, brand awareness, leads, and revenue. And whether you’re planning to create new demand for your products or starting to build your…

GUIDE | Marketing | Social Media

Why Facebook Is the Best Place to Invest Your Ad Money

Over the years, the advertising industry has evolved and been greatly transformed by social media platforms and the Internet. Compared to traditional marketing, businesses now have cheaper options to advertise their products and reach their target markets. And one of the platforms delivering incredible opportunities for businesses today is Facebook. If you’re looking for a…

GUIDE | Marketing | PPC | Social Media

The Ultimate Guide to LinkedIn Advertising: Targeting Options and Optimization Tips for Marketers

Over the past few years, LinkedIn has become a crucial part of the ad campaigns of many marketers. And if you’re still not using this platform, you may missing out on boosting your conversion rates and increasing your ROI. With LinkedIn, you can benefit from a highly focused user base and connect with your prospects…

GUIDE | PPC

Manufacturers’ Guide to Paid Advertising

Paid advertising is one of the best ways to attract prospective clients, find partners, and gain new contracts. When managed by seasoned marketers, paid ads for manufacturers can be a tool for achieving goals for sales, leads, and brand awareness. Paid advertising involves the purchase of ad space in a high-traffic location, showing content that…

GUIDE

Case Closed! 3 Digital Marketing Ideas For Your Law Firm

In 2009, the legal field officially became over-saturated. Ten years later, the bulk of law firms are still feeling the trend, which has translated negatively for partners in two ways: It’s now harder to acquire ideal clients, and there’s fiercer competition for the best and the brightest new talent. “My law firm can’t find enough…

GMB | GUIDE

What Are Citations and Why Are They Important?

A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings. Local businesses can actively manage many…