… About Google My Business and Why Your Business Needs It
GMB | GUIDE | LATEST

… About Google My Business and Why Your Business Needs It

When it comes to quality traffic (visits) that generates clicks, conversions and sales for a business, Google tops the list, everytime. With several search engines in the market, Google is the only platform where 56% of the local businesses have been listed. The percentage may seem a bit low but it is comparatively much greater…

How to Rank in Google Maps Local 3-Pack to Get More Customers
GMB | GUIDE | HOW TO | SEO

How to Rank in Google Maps Local 3-Pack to Get More Customers

Google normally displays Google Maps local 3-Pack (Google Local Listings) on searches before organic results. For local business owners, this is the best place to rank. But, how do we get there? Optimize your Google My Business Profile When we say optimize, the information must be updated, accurate, and best represents the business. Here are…

5 Reasons Why Tour Operators Should Value Reputation, Online and Offline
GMB | GUIDE

5 Reasons Why Tour Operators Should Value Reputation, Online and Offline

The tourism industry is a business that is continuously evolving together with how people are transforming their purchasing decisions. In this digital age, it is now easier for potential customers to assess which tour operator is the best option with just a few clicks. As a result, tour operators should monitor and analyze what customers…

7 Tips to Keep You on the First Search Page
GMB | GUIDE | SEO

7 Tips to Keep You on the First Search Page

It’s no secret that the drop-off in traffic from Google page one search results to page two is disproportionately large. In this day and age of instant gratification, people seem to feel as though they simply don’t have time to search beyond page one. Obviously, that isn’t literally true, but it doesn’t change the fact…

From Trade Magazines to B2B Pay-Per Action IT Lead Generation: The Ongoing (Re)Evolution
GMB | HOW TO | LATEST | PPC | SEO | Social Media

From Trade Magazines to B2B Pay-Per Action IT Lead Generation: The Ongoing (Re)Evolution

The world of B2B IT marketing used to be simpler and easier to understand. There were only a few choices for advertising and of these the most ubiquitous were: Point of sale Billboards Trade publications and other print options Broadcast Trade shows Direct mail When it came to B2B IT marketing and display advertising, trade…

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Components of a Reliable Customer Satisfaction Program

One of the primary indicators of successful business performance is Customer Satisfaction Measurement.  Companies benefit from listening to their customers and taking notice of what they say about their strengths and weaknesses.  It is not enough to just hear what customers are saying.  Companies need to be able to understand the composition of their customer…