An SEO strategy is always going to have a lot of ingredients. If you focus all your efforts on link outreach, for example, your results will suffer. In addition to linking, there is answer box targeting, local packs, on-page optimization monitoring, content marketing ideation, creation, and publishing. An SEO services company in Long Beach, CA…
The everlasting mystery of the internet, the Google algorithm. Ok, maybe it isn’t a complete mystery. We have a pretty good idea of how it works conceptually, the details are just a little bit hazy. It is easy enough to understand the process, the criteria, and the philosophy behind it. Exactly how they are all…
Optimizing for the New SERP Features Google has gone and given itself a serious overhaul for 2018, and most are still wondering exactly how these changes will affect their business and its page ranking. SERP, or Search Engine Results Page, features refer to all the different formats Google now uses to return search results. Although…
Delving into thought leadership is definitely something that will change you, your business and your ROI. You can leverage business growth by introducing new products, brands, hiring, firing and the like, but by implementing a thought leadership strategy, you’ll see immense business growth by doing what you are already doing. You’ve already got the ideas,…
In my recent interview with Arnold Kamler the Chairman and CEO of Kent Bikes, I found an example of true inspiration for American Manufacturing. I learned that “Made in the USA” is the way of the future when it comes to manufacturing and it doesn’t have to mean increased prices or reduced ROI. Kent Bikes…
In my quest to find the latest innovations that are having a huge positive effect on business performance, I came across Advanced Pricing Logic. Did you know that leading retailers sell more than 90% of their products at full price? So, what about the rest of the retailers? If you’re a smaller retailer you know…
No. 1: Take a walk in your customer’s shoes Carriers’ previous focus on system maintenance has netted them one significant outcome: increased internal and back-end efficiencies. Unfortunately, in today’s digital world where customers can purchase food, clothing and other household goods at the click of a button but can’t yet do the same with insurance,…
Some see it as a one-time thing and others refer to it as the future of work as we know it. Working from home, remote employees, freelancing, outsourcing…There are hundreds of ways to describe the era that introduces us to a new way of working. And just like that, there are people who think that these new…
We recently spoke with Brad Watt, CEO of Crossfield Products Corp., a manufacturer of construction coating, overlay and fluid-applied flooring materials. With 40 years of experience in the business, he had some fantastic knowledge to share with us on how to improve your bottom line by improving the communication within your organization. If you’re a…
I recently spoke with Jim Davidson, CPA, CFF, CM&AA, CFE, president and managing partner of Avant Advisory Group, a firm that specializes in Mergers & Acquisitions as one of its core practice areas. Davidson gave us some great advice about how to avoid “messy” transactions and be confident in your company’s ability to close…
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