In today’s competitive marketplace, it’s imperative for businesses to always look for new ways to grow. And if this year has been tough for you to elevate brand awareness to your target market, then maybe it’s time to increase the use of digital marketing in your New Year’s resolutions. To help you further understand, we’ve…
Many businesses nowadays are curious about whether they can run their own digital marketing campaign. Yes, it may be possible. But only if you internally have the right people and tools to do so. Such a step may turn out to be a bigger challenge than you expected. Truth is, managing digital marketing in-house can…
Today, tons of businesses are focused on establishing good digital marketing. However, do know that investing in such work can be expensive, time-consuming, and challenging. Digital marketing isn’t something you execute once then proceed to work on your usual operations. If you want to get desirable results, you need to continuously work on it and…
Google My Business, when launched in 2014, was just another free service by Google to help businesses grow for free. Later it became Local Businesses’ best friend as it became easier for them and Franchised brands to be found on Google. Right now, Google has got highly programmed AI bots working in the backend that…
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how…
What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information is also one of the leading reasons people unfollow…
Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental. Although you may…
As the New Year (and new decade!) approaches, small business owners should be examining their operations in 2019 and devising a list of things they can do better in 2020. Resolutions help us improve on the shortcomings of the year prior. For instance, entrepreneurs should now be thinking about how to improve their marketing efforts in the…
Google’s relatively new mandate of mobile-first indexing has caused a bit of panic among the SEO community. The changes went into effect early in 2018 and there is still plenty of confusion and misinformation out there. What is mobile-first indexing? Essentially, it is Google altering their search method to crawl sites in a different order….
SEO and PPC are often compared by business owners looking for the most effective SEO solutions in Long Beach, CA. One of the most common refrains is that they are both worth pursuing because they serve different ends: PPC is ideal for getting lots of fast traffic through the door while SEO takes a while…
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