A government agency hosts several conferences and actively seeks feedback from session attendees on a variety of subject matter including session topic relevance, session administration, speaker knowledge, etc. Because of an initiative to reduce paper and use more environmentally sound methods, this long-time customer of Feedback Systems requested a change to data collection methods from a traditional paper format to a green electronic format.
Working with the customer, Feedback Systems was able to not only implement a more environmentally friendly solution but one that was easier to administer, provided customized survey questions to attendees, yielded more robust results, and decreased the amount of time needed to process and report the results.
Problems and Challenges:
Going from paper to a digital format presented several challenges, including:
Methodologies and Solutions:
To collect the comments from session attendees, there were several options that we considered but found limiting.
The solution: Feedback Systems found a way to collect data on the exact sessions attendees went to and prepared customized surveys for each participant through a web-based host.
At the beginning of each session, attendees’ badges were scanned to track who attended each session. The morning following each session, attendees received an e-mail with a link to a Web survey that asked for feedback on exactly the sessions they attended.
This format provided several advantages including:
A major concern of the new survey format was attendee response rate. How many people would complete the surveys through a web-based format? The client wanted a 10 – 15 percent response rate—which is high for web-based surveys.
The survey received 35 percent response rate, which is attributed to the customized nature of the e-mails and web surveys making them more personal and user-friendly to the participants.