Market Research: Improved Business Intelligence for Sales, Marketing, Product Management and Strategic Planning
Background:
An international product development company frequently launched new products at a major trade show. This trade show is an important venue in the industry as nearly all of the decision makers for the North American market—and many international markets—attend the show to see new products, make purchasing decisions on currently available products and preview products in development for future purchase decisions.
Feedback and insight from attendees is in high demand at this trade show so the company could:
Gathering this information in a reliable way is very difficult. By working with Feedback Systems the customer was able to gather—and then distribute—a wide range of important information easily.
Problems and Challenges:
Gathering usable information at trade shows was very difficult for the company. Problems included:
Possible Solutions:
Several options to better capture customer feedback at industry trade shows were considered. Most of the solutions did not meet the customer’s needs in some way, for example:
The Solution:
Instead, the client used hand-held survey devices—Feedback Kiosks—provided by Feedback Systems to gather customer feedback at the trade show. The benefits to this option included:
Feedback Systems compiled and created custom reports for our client that was distributed to many key personnel within the organization. Previously this information was unavailable to many departments in the organization.
At the CORE of every project is the opportunity to:
Create Competitive Advantage
Identify Opportunities for Growth
Retain More Customers
Attain Excellence based on the Voice of the Customer
Contact us today for an assessment.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.