With backgrounds across a spectrum of industries—associations, life sciences, bio tech, pharma, technology, manufacturing, distribution, retail, education, government, and others—and over one million surveys conducted to date, Feedback System’s team understands the unique challenges you face and offer our partnership in providing the best survey methodologies and expert analysis to bring the power of insight into your decision making process.
Check out the case studies and other project highlights below to learn how FS clients use customer feedback to improve their financial performance.
Feedback Systems provided me a clear perspective to take action to grow our business.
—CEO, Regional Chemicals Distribution Company
Associations: Session Evaluations to Improve Effectiveness
Feedback Systems uses optical mark recognition—e.g., scan forms—to collect real-time session evaluations during a national training conference for a financial services association. On average, 20,000 surveys are completed each year and data is used to measure and improve session effectiveness.
Associations: Support Strategic Planning
Each year, Feedback Systems conducts an annual conference survey via its Feedback Kiosks™ for a national association. Kiosks are placed in heavy traffic areas to conduct real-time, self-administered attendee surveys. On average 2,500 attendees are surveyed over three days, achieving an average response rate of 40% providing accurate, reliable insights to support this association’s strategic planning efforts.
B2C: Measure KPIs at a Trade Show
A worldwide consumer products company hired Feedback Systems to conduct a survey of its distributors during a national trade show. The insights reported were used to measure key performance indicators and increase market share for a new product line.
Government: Measuring Customer Satisfaction and Loyalty
Feedback Systems developed a multi-year study for one government agency to conduct 10 concurrent e-mail-to-web surveys for a sample of 70,000 customers annually to measure customer satisfaction and loyalty. Through this ongoing study, FS provides analysis on customer loyalty factors, recommendations for performance improvements, and identifies trends to inform strategic planning.
Higher Education: Measure Satisfaction and Awareness
Using portable Feedback Kiosks™, FS surveyed students for a college during registration week. The insights reported were used to measure satisfaction and gauge awareness of the college’s new programs.
Pharma: Evaluate Market Demand
Feedback Systems conducted a nationwide mobile survey for a Fortune 100 pharmaceutical company at various blood centers to evaluate demand for a new product. The survey used smart logic to maximize the rate and quality of responses.
Telecommunications: Evaluate Advertising ROI
Feedback Systems surveyed fans nationwide at various sporting events to measure advertising ROI, promotion effectiveness, and brand awareness for a Fortune 100 telecommunications company.
Trade Shows: Enhance Exhibit and Sponsorship Value
A large expo organizer asked Feedback Systems to conduct on-site attendee marketing surveys collecting valuable demographic information, measure event satisfaction, and determine value-add features for key sponsors. FS provided actionable insights to increase attendance and enhance the attendee experience at subsequent events.