In 2009, the legal field officially became over-saturated. Ten years later, the bulk of law firms are still feeling the trend, which has translated negatively for partners in two ways: It’s now harder to acquire ideal clients, and there’s fiercer competition for the best and the brightest new talent.
“My law firm can’t find enough good clients/new talent.”
That sums it up.
It’s easy to see why most law practices are looking for better ways to get more clients and woo the best recruits. Guess what? You can do both of those things with the right lawyer marketing strategies, specifically digital marketing. The next generation of consumers will have access to mobile devices almost immediately. When they need legal advice, the internet will be their resource. Focus your law firm’s marketing strategy on these digital marketing strategies with our help.
Local Search Engine Optimization
The battle for the top spots on the Google search results is not as competitive for law firms in the United States. All it takes is a combination of SEO management services and an effective Local SEO strategy for lawyers that is geared towards providing answers for legal advice and showcasing your law firm’s expertise.
The reward is measurable results that have the potential to grow your law firm exponentially. Many law firms don’t have the budget to hire a Website SEO marketing specialist or SEO expert. That’s where we come in – we guarantee to improve the web traffic for your law firm’s website. By developing a Local SEO marketing strategy specifically for your law firm, we can drive targeted and specific web traffic to your website.
Social Media
Digitally savvy law firms are creating legal advice groups on Facebook and Facebook Business Pages for their law firms. They know that the easiest way for them to display their legal expertise is by giving legal advice on social media. A properly designed social media marketing strategy for lawyers can create highly shareable and enjoyable content that doubles as legal advice. These social media marketing strategies put your law firm in front of millions of eyes using Facebook every day.
Marketing your law firm on social media might not be the first thing you think of when considering Internet Marketing strategies for your practice. However Social Media, especially Facebook and LinkedIn, are less social networks and more places where people go for reliable information – especially reviews.
Positive reviews can be critical to the success of your law firm. Encourage your clients to share their experience on your law firm’s Google My Business page. Future visitors will see the review and it will increase their faith in your law firm’s ability to represent them.
Alternatively, for a more seamless experience, you can employ social media services to help manage your accounts. Good digital marketers, like us, know exactly how to create compelling content and properly manage interactions on these social media platforms.
Google Adwords/PPC
In more competitive markets for law firm advertising, bidding for keywords relevant to lawyers and attorneys can be competitive – and expensive. Digital advertising for law firms is not yet competitive in the United States. PPC advertising for lawyers usually supplements a search engine optimization strategy when immediate results are needed. Targeting the right keywords with strategic bids can put your law firm at the top of the search results page.
The trick is having a fluid law firm advertising strategy – because PPC advertising is data-driven and measurable, it can be adjusted to maximize exposure for your law firm at a price that is suitable for your law firm’s marketing budget.
You can also outsource the entire process through Google Adwords services. These services, when done right, can provide you with engaging ads that will not only drive clicks to your site, but will also be targeted enough to attract the right kind of traffic – the buying kind. Many agencies, like us, offer a range of PPC packages to suit a variety of budgets as well.
Overall, Digital Advertising and Legal Services are a match made in Heaven for 2020 and beyond. Some firms are reporting as high as 1762% ROI! Read more about it here
Want a digital advertising presence that drives leads without doing it yourself or hiring new staff? We’ll do all the heavy lifting for you, from setting up geotargeting, retargeting and Facebook advertising, to providing you with proof of-performance reports. We’ll focus on driving leads and sales while you focus on running your business!
Digital Marketing Professionals
If you find yourself with more questions after going through this article, feel free to get in touch with our team. We can give you more information about each strategy mentioned here or we can create and manage digital marketing campaigns for you. Reach out to us today.
