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Facebook Advertising Vs. Boosted Posts

Facebook Advertising vs. Boosted Posts

On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. Truth be told, Facebook’s Advertiser Help

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Tips for Providing The Perfect Customer Experience

Amazing customer service may seem like a lot of extra work on a short-term basis, but it does improve your brand image and goodwill, which means a lot in the long run. No matter how big or small your business is, you must focus on making your customers happy. There are many ways to do

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5 Easy Tips To Climb Search Rankings

5 Easy Tips to Climb Search Rankings

We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings on all major search engines over time. Persistence

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An Introduction To Digital Advertising Metrics

An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how

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How To Reach Your Audience With Digital Advertising

How to Reach Your Audience With Digital Advertising

Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few! So where do you start? While there are so many online options to choose from, reaching your intended

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30 Digital Advertising Statistics for Businesses

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with

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How To Engage Your Audience Through Social Media

How to Engage Your Audience Through Social Media

Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below. Once you understand how they all work and which will suit your business best, learn how to handle them and other factors

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Creating The Perfect Social Post

Creating the Perfect Social Post

What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information is also one of the leading reasons people unfollow

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Why Is Social Media Important?

Why is Social Media Important?

Since the early 2000s, social media platforms have revolutionized the way people connect with one another. Today, there are 2.3 billion active users of social media worldwide. Business owners who take advantage of the ocean-sized lead pool created by social media channels will undoubtedly reel in a boatload of benefits. Currently, the number of brands present on

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