How important is your web design to your digital marketing strategy? The answer is: very. Your website is the place where most people will interact with your business. Both your online and offline marketing activities will most likely send users to your website. Whether it’s to get information about your services and products, to make…
Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out…
In 2009, the legal field officially became over-saturated. Ten years later, the bulk of law firms are still feeling the trend, which has translated negatively for partners in two ways: It’s now harder to acquire ideal clients, and there’s fiercer competition for the best and the brightest new talent. “My law firm can’t find enough…
Whether it is a local or an online business, customer satisfaction is what we require to make waves, because the more satisfied customers you have, the easier it would be to get positive feedback and reviews from them, correct? Wrong! Quality and positive feedback is what that grabs attention of visitors and the internet surfers…
A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings. Local businesses can actively manage many…
How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount that they spend on digital advertising, and experts like Jamie Turner suggest digital advertising on…
Seasons Change and Calendar Year Turns from 2019 and 2020 but these 6 Do’s and Don’ts of Online Review Sites Remain True Whatever Year (or decade!) you may be on. Lets get right down to it. Do Provide Good, Quality Service or Products to Your Customers This is the first order of business. All businesses…
Google My Business, when launched in 2014, was just another free service by Google to help businesses grow for free. Later it became Local Businesses’ best friend as it became easier for them and Franchised brands to be found on Google. Right now, Google has got highly programmed AI bots working in the backend that…
On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. Truth be told, Facebook’s Advertiser Help…
Amazing customer service may seem like a lot of extra work on a short-term basis, but it does improve your brand image and goodwill, which means a lot in the long run. No matter how big or small your business is, you must focus on making your customers happy. There are many ways to do…
