No. 1: Take a walk in your customer’s shoes Carriers’ previous focus on system maintenance has netted them one significant outcome: increased internal and back-end efficiencies. Unfortunately, in today’s digital world where customers can purchase food, clothing and other household goods at the click of a button but can’t yet do the same with insurance,…
Some see it as a one-time thing and others refer to it as the future of work as we know it. Working from home, remote employees, freelancing, outsourcing…There are hundreds of ways to describe the era that introduces us to a new way of working. And just like that, there are people who think that these new…
The world of B2B IT marketing used to be simpler and easier to understand. There were only a few choices for advertising and of these the most ubiquitous were: Point of sale Billboards Trade publications and other print options Broadcast Trade shows Direct mail When it came to B2B IT marketing and display advertising, trade…
There’s an old adage that says when you are selling to the government, the hardest part is getting in. In keeping with this, preparation is one of the most important keys to success. Check out the following five steps in to figuring out if you are truly prepared to sell to the government. Step 1 –…
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