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Manufacturers’ Guide to Paid Advertising

Paid advertising is one of the best ways to attract prospective clients, find partners, and gain new contracts. When managed by seasoned marketers, paid ads for manufacturers can be a tool for achieving goals for sales, leads, and brand awareness. Paid advertising involves the purchase of ad space in a high-traffic location, showing content that…

Marketing

5 Google Ads Tips for Small Businesses

Google Ads (previously Google Adwords) is one of the best methods for small businesses to reach their target audience, and one of the most powerful and widely-used platforms for advertising. It benefits from Google’s core algorithm, which does an excellent job of interpreting user intent.This means that people who type “rubber ducks” on Google’s search engine…