Today, businesses are taking their advertising strategies to LinkedIn. The platform is perfect for B2B marketers who are carrying out paid advertising. From offering unique advertising types to having a tremendous audience, the LinkedIn ad network absolutely has a lot more to offer. But in order to have a successful LinkedIn ad campaign, it’s best…
The current state of the world brought home the importance of e-commerce for local economies. With people spending more time at home and relying on web-based services wherever available, it follows that businesses should also be online. With local businesses doing what they can to be seen first and get noticed online, you need to…
Many businesses nowadays are curious about whether they can run their own digital marketing campaign. Yes, it may be possible. But only if you internally have the right people and tools to do so. Such a step may turn out to be a bigger challenge than you expected. Truth is, managing digital marketing in-house can…
Today, tons of businesses are focused on establishing good digital marketing. However, do know that investing in such work can be expensive, time-consuming, and challenging. Digital marketing isn’t something you execute once then proceed to work on your usual operations. If you want to get desirable results, you need to continuously work on it and…
As of now, there’s still no definite prediction as to when this COVID-19 outbreak will end. And as days go by, more and more businesses are struggling to reach their lead generation targets as in-person activities have been totally suspended. On a positive note though, this means that prospects and customers are spending more time…
Since the very first banner ad was posted on the internet in 1994, digital marketing has been growing quickly and steadily. Over time, more effective advertising strategies have been developed to make the most of the internet’s growing reach and the mountains of data continuously being gathered. Because of the pandemic, the need to stand…
When it comes to quality traffic (visits) that generates clicks, conversions and sales for a business, Google tops the list, everytime. With several search engines in the market, Google is the only platform where 56% of the local businesses have been listed. The percentage may seem a bit low but it is comparatively much greater…
As the New Year (and new decade!) approaches, small business owners should be examining their operations in 2019 and devising a list of things they can do better in 2020. Resolutions help us improve on the shortcomings of the year prior. For instance, entrepreneurs should now be thinking about how to improve their marketing efforts in the…
Have you ever heard someone saying that running a business is easy? NO! Why? Because it takes a lot of practice to attain the self-discipline and determination to even develop a thought of handling the small business problems and challenges. Many have overcome this hardship and adapted the lifestyle of a Small Business Owner or…
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